Sky Betting & Gaming ('SBG') is the UK's leading mobile-led betting and gaming operator, providing real-money gaming and a diversified gaming product portfolio to customers in the UK, Ireland, and elsewhere in Europe. Since 2000, SBG was one of the first operators to recognize the potential of online and then mobile platforms, and to deliver fun, entertaining and quality betting and gaming experiences. SBG operates five principal brands, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker, entertaining millions of customers each year.

Sky Bet Casino, better known simply as Sky Casino, is a subsidiary of this networking giant that works to suit the needs of gamblers in style. The gambling destination’s year of establishment is unclear, but the massive success it has attained makes its superiority in the market far from unnoticeable. Sky Casino is a small casino with just a handful of banking options and an abbreviated Playtech-provided gaming menu. But everything that it is provided is first-rate. Its player base is primarily from the United Kingdom as very few countries are allowed to use the service.

SBG also operates some of the UK's most popular free-to-play sports games such as Soccer Saturday Super 6, Sky Sports Fantasy Football, Sky Sports Fantasy Six-A-Side and ITV Pick 7, as well as leading sports affiliate Oddschecker, which provides odds comparisons, previews and sporting information. The portfolio is complemented by Sporting Life, a leading source of online content for sporting news, results, cards, fixtures and access to premium content such as UK and Irish racing replays.

In July 2018, The Stars Group acquired SBG, forming one of the world's largest, most licensed and most geographically and product diverse publicly listed online betting and gaming companies. The combined company unites iconic brand portfolios, strong technology platforms and capabilities, leading positions and differentiated products across multiple betting and gaming verticals, and an emphasis on sustainable, responsible and safer betting and gaming.

SBG aims to sustain competitive advantages in the growing online betting and gaming markets, based around its market leading, mobile-led product portfolio across betting and gaming; its strong brand and marketing assets; a large, recreational and loyal customer base; a leading technology platform with a lean and agile structure supporting rapid innovation; and an experienced leadership team, with a strong company culture that supports innovation and entrepreneurialism. Headquartered in Leeds, Sky Betting & Gaming has a proud track record of job creation and rapid growth in Yorkshire, where a unique work environment has allowed more than 1,400 people to develop, and be challenged and well-rewarded, create innovative products and solutions for our customers.

GameCo LLC, the inventor of ‘Video Game Gambling’ and pioneer of the new casino experience designed to attract and monetize Gen X, Millennial, and Gen Z players at retail and digital casinos, today announced a new partnership with US Bookmaking, a Las Vegas-based sports betting solutions company. This partnership will launch the first-ever dedicated esports sportsbook in the United States and will be available digitally at Sky Ute Casino for all players in Colorado.

“Esports mobile betting has always been on the horizon and now the Sky Ute Casino Resort is excited to enter the arena. In conjunction with Sky Ute Casino’s service providers, U.S. Bookmaking, and GameCo, Sky Ute selected these associates to provide a unique customer experience that will infuse the world of esports with the excitement of the casino industry,” said Travis Garlick, Assistant General Manager for Sky Ute casino.

Leveraging its partnerships with Askott Entertainment, GRID, and 10Star, GameCo’s fully integrated esports betting solution will provide the first U.S. esports book to offer 24/7 in-play wagering.

GameCo’s turnkey full-service esports betting offering, which launched recently under the iGameCo brand, provides casinos with a low cost, low risk, and flexible plug-and-play solution that integrates a betting platform, data and video streaming services, as well as odds making and risk management. The agreement with US Bookmaking and Sky Ute Casino marks GameCo’s first deployment of the comprehensive solution, which combines Askott Entertainment’s Chameleon platform, GRID data and streaming services, and 10Star trading services. GameCo’s partnership with US Bookmaking will be available to all Colorado residents and visitors in the state online through computer, mobile, and interactive devices.

This first-ever dedicated esports book leverages the extensive experience in esports wagering from 10Star, who will provide the odds and trading feed which includes both pre-match and in-play wagering. Chameleon, the online and mobile wagering platform from Askott Entertainment, a subsidiary of FansUnite (CSE: FANS, OTC: FUNFF), will supply the wagering system and will connect with Play+ from Sightline Payments to provide consumers a cashless and secure mobile funding solution for gaming. Leading data platform GRID will provide official and exclusive real-time data, live match streaming and viewing widgets, player engagement tools, and social cards. The entire program will be overseen by the Esports Integrity Commission (ESIC) to ensure the integrity of all wagering activities. Collectively, the offering from GameCo represents the most comprehensive and innovative esports betting solution possible.

“GameCo is proud to work with US Bookmaking and Sky Ute to continue moving the industry forward by providing the first-ever dedicated esports book in the US,” said Blaine Graboyes, co-founder and CEO of GameCo. “We are thrilled to provide a comprehensive solution that enhances the esports betting industry for our Colorado players wherever and whenever they want to play, and we’re looking forward to bringing these kinds of innovations to additional US markets soon.”

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About Sky Ute Casino Resort
The number one gaming and entertainment destination in the Four Corners of Southwest Colorado, Sky Ute Casino Resort in Ignacio, Colorado is located on the Southern Ute Indian Reservation and is just south of historic downtown Durango, Colorado. With hundreds of the hottest slots, craps, roulette, blackjack, bingo and more, you’ll find Las Vegas-style gaming in one of the most beautiful places in the country. Owned and operated by the Southern Ute Indian Tribe, Sky Ute Casino Resort features a 140-room luxury hotel, seasonal RV Park, 24-lane bowling alley, arcade and miniature golf, fabulous indoor pool and fitness center, and multiple dining options. From the authentic steakhouse, Seven Rivers Steaks Seafood Spirits to the more quick and casual fare at Shining Mountain Café, there’s something to please any appetite. For more information, visit https://www.skyutecasino.com/.

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